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1.

Our client's initial target user segment might not be the right fit because they didn't think the video content powerfully resonated with them. Instead, they expected a platform with vertical AGCN culture vibe and knowledge.

2.

Video content operation mattered more than app feature per se to users in terms of success of short-form video community apps. In a word, ad-hoc content would keep users engaged in community. 

3.

The definition of the platform owned intellectual properties could contain influencers not limited to existing intellectual property licenses as they could bring more traffic to the app, subsequently our client would be able to monetise. 

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