Web UX Design Collection
In the past three years, I've been the project manager and UX designer for digital products among various domains like e-commerce, media, event, company, Demand-Side Platform(DSP), etc. I was in charge of these projects and successfully delivered them online.
E-commerce Website Design
When I was at Squrehome Digital, I have worked on two customized e-commerce website projects, designing for both the client side and admin panel from scratch. We conducted desktop research and competitive analysis to efficiently and quickly understand the product and its key features. Then I made functional maps, flow charts, and created wireframe and UI flow.
Snow White Event Campaign Design
This project came from a 50-year-old brand, Snow White, that produced skin care, shampoo, shower gel and other daily products in Taiwan. In order to renovate the brand, we helped the client operate a marketing campaign through an event site we made to engage with their major target audience and the younger.
We showed the event time with motion and countdown on the header to emphasize the limited time to participate this event. Not only did this site promote the event, but it also introduced our client's products. So we made product introduction more interactive to users.
Hypothesis & Measurement
We supposed the CTA button on the landing page would directly guide visitors to the event registration section below. In order to validate hypothesis, we monitored 'clicks' of the CTA button on the landing page and also the button 'send' from the registration form. After, the data showed clicks of the button on the landing page was almost equal to these of the button 'send'. In a word, the CTA button did successfully drive people to fill up the form below.